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of Cloud services, represent an opportunity for upselling to new and
expanded Cloud offerings. All of these will need different business
processes.
Business applications, or SaaS, represents a fast growing area of the Cloud
services market. So it is expected, that service providers, who add these
applications to their current Cloud offerings, will get the most of this
market.
3.5.7
Reasons for slow take off of the Cloud computing market
Currently the take‐off to Cloud computing has been slow for the mass‐
market. In the following section, theoretical and practical approaches will be
reviewed to understand the slow take‐off of the Cloud Computing market.
The causes analysed include:
1.
General market confusion
2.
Differences in pricing policies
3.
Absence of neutral market place
4.
Lack of technical standardisation
5.
Lock‐in policy of larger providers and vendors
6.
Inability to test Cloud services before buying
7.
Fears regarding data protection
1.
General Market Confusion
The continual and vertical evolution of the Cloud computing services and
market is more than evident for the IT world. While evolution implies many
positive changes and adaptations, it also carries a certain amount of
confusion and uncertainties, and the Cloud Computing market does not
escape from this fact.
The complexity and the broadness of the market can lead customers to have
a blurred outlook on the market, and consequently by making uninformed
decisions, it can take them away from the expected results. There are still
important doubts about basic differences between Cloud solutions, data
protection, testing and pricing policies.
