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will be done over the Internet, they will also be distributed via the Internet
and therefore immediately available for use worldwide.
Machines and electrical devices are controlled by sensors and these in turn
produce masses of data, so that "big data" is spoken of in this context. If this
log data is evaluated effectively, new insights can be gained, which on the
one hand lead to optimisation and further development of just these
machines and devices, and on the other hand form the basis for new
technologies of the future.
This leads to a growth scenario for companies in all industries, which
enables companies to do more than just optimise primarily internal
processes, as has been the case until now. Beyond that, with the help of the
Cloud, companies have the chance to expand their portfolio of services and
open up new areas of revenue. It will be of crucial importance that a culture
of learning is promoted in the companies and that employees become
prepared for a job in the information age that has still very much in it’s
infancy. As the rate of innovation across all sectors increases significantly,
the control and implementation of the change processes will be a
permanent element of corporate management.
In view of this foreseeable development of future growth, the question of
how companies, especially small and medium‐sized businesses, can deal
with these masses of data, does not even pose itself. In this future world it is
likely few organisations will be able to afford the necessary investments in
their own IT together with the pool of trained employees needed to run it.
In order to survive in view of such a scenario, there remains only one
alternative: The Cloud.
In a few years, the above scenario will have become reality, whether we like
it or not. Today's concerns about data protection and data security will be
far less prominent, as early concerns about the risks of mobile telephones.
One can certainly say, the Cloud is the Internet of the future as it forms the
basis for the information processing of the future.
There is no alternative to the Cloud. Those who do not give attention to its
adoption will have missed the boat tomorrow.
1.2
A Fictional story ‐ Clever Inc. enters the Cloud
The following story is pure fiction; the names were chosen at random and
any relationship to real persons and companies is explicitly ruled out.
