Seite 43 - Cloud Migration Version 2012 english

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business processes for purchasing, facilitating and maintenance of Cloud 
applications licensing. 
2.5
Cloud Organisational aspects 
Cloud computing has matured over the past few years and has now become 
a genuine and serious alternative to existing options. The Cloud has not only 
changed the way businesses procure IT services are but also how they are 
used. Dynamic and flexible IT services, of almost every type, are available at 
any time in almost unlimited quantities. 
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The flexibility gained through the Cloud makes it faster and easier for 
companies to enter new business fields, and has changed the prevailing 
market conditions. Customers can respond faster to the supply situation, 
market shares shift, some supply and demand relationships have completely 
disappeared and markets become smaller or disappear, a phenomenon that 
has fundamentally changed the retail sector in the last few years. 
Companies today need to respond to these influences and changes in order 
to operate successfully in the marketplace. This not only puts pressure on 
the company generally, but also on the management of IT. The 
opportunities that Cloud computing offers, already established in our 
everyday private lives, see companies face new challenges, thus 
necessitating changes, not only at technical level. 
The special thing about this is that these adjustments and changes need to 
be implemented in the productive IT environment. This is, as it were, not 
just replacing the tyres on the "IT car" while it is travelling at full speed, but 
also chaning the oil change or perhaps even the entire engine; all of this 
without stopping the car. Furthermore, this puts pressure for change on the 
type of contract and agreement, and the payment mechanisms to pay your 
car maintenance and servicing companies. At the same time the 
environment is also changing; the team that monitors the drive and handles 
the pit stops as needed, as well as the route and all the stakeholders.   
This means that when businesses decide to use Cloud computing, they need 
to do more than just consider their IT and business processes. At the same 
time, changes in the organisation and environment, i.e., changes in business 
and markets, need to be taken into account. This requires a holistic 
approach. Stand‐alone solutions, e.g. IT services for individual departments 
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An expanded version of this chapter can be found under