190
6.2
Table of figures
F
IGURE
1:
TCO‐R
EDUCTION WITH GROWING SIZE OF DATACENTRE
(
M
ICROSOFT
) ............................................ 39
F
IGURE
2:
H
OW CONVENTION SHAPES OUR MARKET
(
S
HANA
G
REENSTEIN
, 1997) ........................................... 40
F
IGURE
3:
C
LOUD
‐
S
ERVICES
‐
M
ODEL
(
E
URO
C
LOUD
)................................................................................... 57
F
IGURE
4:
O
PERATION OF INFORMATION TECHNOLOGY IN A COMPANY
........................................................... 78
F
IGURE
5:
C
LOUD SERVICE PROVISIONING
................................................................................................. 79
F
IGURE
6:
S
INGLE
‐
S
IGN
‐
ON
................................................................................................................... 87
F
IGURE
7:
B
UYING PROCESS
................................................................................................................. 115
F
IGURE
8:
T
HE
B
UYERS
J
OURNEY
(
S
ALES
C
HANNEL
) ................................................................................. 116
F
IGURE
9:
D
EVICE SHIPMENTS
.............................................................................................................. 119
F
IGURE
10:
O
N PREMISE VERSUS
C
LOUD
‐
BASED SOLUTIONS
....................................................................... 120
F
IGURE
11:
C
LOUD
C
OMPUTING
V
ALUE
C
HAIN
(
L
EIMEISTER ET AL
. 2010
)................................................... 122
F
IGURE
12:
B
USINESS
M
ODEL AS MEDIATING STRUCTURE
(
C
HESBROUGH
&
R
OSENBLOOM
2002
) ................... 125
F
IGURE
14:
E
URO
C
LOUD
S
TAR
A
UDIT
S
EAL OF
A
PPROVAL
......................................................................... 170