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the flight to Milan. In addition, there are costs for services that the airline
takes advantage of, as for example passenger processing. However, as all
passengers share the overall cost, the airline was able to offer you a ticket
for a specific fixed price. While you must carry the full costs of your own car,
you only pay for the flight booked, and can utilise the entire infrastructure
of the airport and the aircraft.
Individual solution or standard offer
With the purchase of the ticket, you forgo the individuality of driving
yourself, with the choice of flight you have accepted the standard service
defined and offered by the airline for all passengers equally. In this specific
example, this means: The enormous investment in Cloud datacentres,
network connectivity, software and hardware are shouldered by the Cloud
service providers. Their core business is to make largely standardised
services available to as many customers as possible over the network.
On demand delivery
When the demand for flights goes up, the airline increases its offer and uses
more or larger machines. Beyond that, the entire aviation industry reacts,
opening more regional airports or expanding major hubs to deal with
increased mobility in the future. This can be compared, on the one hand, to
the ever‐growing supply of Cloud services in the entire IT industry, which
follows this new trend by creating mega‐datacentres up to 17 football
pitches in size: Everything is designed to cope with the flood of private and
business data which is almost doubling every year.
Last but not least: Security
Travelling always involves certain risks, and with them come the attempts to
prevent them as far as possible: The inability to drive without a valid license,
speed limits, constant new standards for vehicle safety, security controls for
technology, roads, i.e. infrastructure, and road users. Nevertheless, despite
these attempts, accidents cannot be ruled out, a fact everyone is aware of.
When driving on the road, your security lies, at least in part, in your own
hands, whilst as a flight passenger it is completely dependent on others.
However, measured on the number of accidents, driving has far more
incidents than any flight. Ultimately, the extremely high level of technical
safety standards and international regulatory conditions ensure the high
level of safety in the aviation industry.
It is similarly the case concerning the security of Cloud computing. Despite
all the current doom sayers. In comparison to internal, company‐run
